The goal of this design effort was to shape the experience for acquiring European Funds through the George App's store. We aimed for a simple user flow where the people had a clear overview over the available types of funding, select their business economic activity code (CAEN), investment location and the project type.
The goal of this design effort was to shape the experience for acquiring European Funds through the George App's store. We aimed for a simple user flow where the people had a clear overview over the available types of funding, select their business economic activity code (CAEN), investment location and the project type.
The goal of this design effort was to shape the experience for acquiring European Funds through the George App's store. We aimed for a simple user flow where the people had a clear overview over the available types of funding, select their business economic activity code (CAEN), investment location and the project type.

Simple and clear overview over the product types
Simple and clear overview over the product types
Simple and clear overview over the product types
There was no need to over complicate things as this was just a simple product listing. This card component from George's design system served the purpose perfectly as the only things needed were just a title, description and some sort of visual support.
There was no need to over complicate things as this was just a simple product listing. This card component from George's design system served the purpose perfectly as the only things needed were just a title, description and some sort of visual support.

SmartEU home
SmartEU home
SmartEU home
After starting the flow, the users are welcomed with a short description, a few features and a CTA to proceed with the rest of the flow.
After starting the flow, the users are welcomed with a short description, a few features and a CTA to proceed with the rest of the flow.

Clear and easy to fill out form
In order to move forward the user is asked to fill out a few things such as the CAEN, the place where the investment's going to take place, wether it's urban or rural and to select up to 3 types of projects.
In order to move forward the user is asked to fill out a few things such as the CAEN, the place where the investment's going to take place, wether it's urban or rural and to select up to 3 types of projects.

Economic activity code (CAEN) setup
Economic activity code (CAEN) setup
Economic activity code (CAEN) setup
Nothing complicated here, just a cool elastic search input for users the search their code.
Nothing complicated here, just a cool elastic search input for users the search their code.


Investment's location
Investment's location
Investment's location
Grouped the counties alphabetically and provided a search input as well.
Grouped the counties alphabetically and provided a search input as well.


Selecting the project type
Selecting the project type
Selecting the project type
For this step we allowed the users to select up to 3 types of projects in order to cover a wider variety of cases.
For this step we allowed the users to select up to 3 types of projects in order to cover a wider variety of cases.

Form filled out completely
Form filled out completely
Form filled out completely
After filling out all the required fields the user is allowed to proceed.
After filling out all the required fields the user is allowed to proceed.


Just a sec
Just a sec
Just a sec
A brief loading screen while the data is processed.
A brief loading screen while the data is processed.


Congrats!
Congrats!
Congrats!
In this screen, the user is being presented what products he/she can choose from.
In this screen, the user is being presented what products he/she can choose from.

Applying for the desired type of funding
Applying for the desired type of funding
Applying for the desired type of funding
After selecting the type of funding you'd like to get, you are sent to its dedicated homepage where you can take a look at the practical guide provided in the hero, see what you can finance in the card below, take a look at what advantages you can unlock with the funding, a series of steps you will follow in the process of acquiring de EU funding and finally, 2 CTA - one for getting in touch with one of BCR's experts to guide you during the process or start the online flow by yourself.
After selecting the type of funding you'd like to get, you are sent to its dedicated homepage where you can take a look at the practical guide provided in the hero, see what you can finance in the card below, take a look at what advantages you can unlock with the funding, a series of steps you will follow in the process of acquiring de EU funding and finally, 2 CTA - one for getting in touch with one of BCR's experts to guide you during the process or start the online flow by yourself.
